The body of work
Bands, records, musicals, video productions and a festival raised from the ground — every project Axel has been part of since 2002, with the stories behind them. This is the experience your coaching is built on.
In motion right now
When Axel isn't coaching, this is where he is — in the studio, on stage, and across the Øresund making the next record.
Artist & songwriter · Ängelholm, Sweden
The alter ego, the kingdom within, and the loudest version of him yet.
Where two decades of work arrive at once. Recorded with producer PGZ Sound, it is rock at heart, modern in production and entirely unapologetic — revolutionary music for freedom lovers and fighters. Two singles out so far: “Save The Day” and “Leading My Way”, with more on the way.
Vocals · Malmö, Sweden
Latin fire on Swedish stages — twelve musicians, one clave.
A twelve-piece salsa and son orchestra founded by JonnyLuis, born in Havana. Standing in a Cuban horn section rewired how Axel hears rhythm — the pocket, the clave, the discipline of singing on top of twelve people listening harder than you. It is the one room where he is not the frontman, and that is exactly the point. Most recently on stage at Malmöfestivalen 2026.
Artist & co-writer · Barcelona / Sweden
A Swedish pop album, produced by a friend from Santa Barbara.
Alex from Brothers of March is now based in Barcelona — and thirteen years after Santa Barbara, the same two people are still writing songs together. A full album production and a concert tour are in motion.
The road here · 2002–2024
Every chapter, newest first. Each one links to its full story on Axel's artist site — the setbacks, the victories and the lessons now baked into every ABCS session.
Artist, songwriter & performer · Skåne, Sweden
A debut album aimed straight at the law that tells you to stay small.
Read the story →Artist & songwriter · Los Angeles, California
The first song he ever wrote, finally given a proper studio — in Los Angeles.
Read the story →Vocals & songwriting · Ängelholm, Sweden
Pop-folk, patiently made — and a full album to show for it.
Read the story →Songwriter & vocals · Ängelholm, Sweden
A solo single about distance, written and cut in Ängelholm.
Read the story →Co-founder · Countryside outside Ängelholm
A festival built by musicians, for musicians — and it became a tradition.
Read the story →Vocals & guitar · Ängelholm, Sweden
Blood, sweat and tears — and the biggest stages back home.
Read the story →Songwriter & vocals · Ängelholm, Sweden
The song he wrote to find peace after loss — and the studio that captured it.
Read the story →Solo artist · Sweden · TV4
He walked into the biggest audition in the country with a song nobody had heard.
Read the story →Songwriter & performer · Skåne, Sweden
One voice, one guitar, and every room in Skåne.
Read the story →Vocals · Santa Barbara, California
A song about peace, cut with friends, meant for anyone still listening.
Read the story →Songwriter, vocals & acoustic guitar · 1021 Cliff Drive, Santa Barbara
Two guitars, one room, one take — a song written and recorded the same evening.
Read the story →Featured artist & performer · Two oceans, one ship
A cruise across two oceans, a gang of Scandinavians and Americans, and every moment filmed as a music video.
Read the story →Vocals & original song · Santa Barbara, California
One original song, the best players in Santa Barbara, and a room that went quiet.
Read the story →Vocals, guitar & songwriting · Santa Barbara / San Francisco
Four writers, two California cities, and a stack of new songs.
Read the story →Wilbur Turnblad · Garvin Theater, Santa Barbara City College
A Broadway musical on a legendary California stage.
Read the story →Actor — drummer Filip · Los Angeles, California
A Swedish rock band drives to Los Angeles chasing stardom, and the road changes everything.
Read the story →Lead guitar · Helsingborg, Sweden
Old friends, loud amps, and an EP that still holds up.
Read the story →Vocals & guitar · Skåne, Sweden
Two voices, two guitars, soul and blues in every room that would have them.
Read the story →Lead vocals & rhythm guitar · Åstorp, Sweden
The band where he stopped standing at the back.
Read the story →Bass · Åstorp, Sweden
Home from Copenhagen, and straight back into a rehearsal room.
Read the story →Bass · Copenhagen, Denmark
1.6 million views, a record deal, and a dream that ended too early.
Read the story →Bass · Helsingborg, Sweden
He learned a new instrument just to keep up with the virtuosos next door.
Read the story →Guitar · Välinge, Sweden
A garage, three teenagers and a wall of Status Quo riffs.
Read the story →Full stories, photos and music live on Axel's artist site: axelvking.lovable.app/projects
Every project above started as an idea someone almost didn't chase. Take the assessment, then build yours with Axel over weekly video calls.