Five hands-on services for artists ready to take the next step. Every week is five one-hour video sessions with Axel — mentoring, video classes and real work on your real project.
Every session is a real conversation over video chat — mentoring, video classes and hands-on work on your actual project.
Weekly scheduled meetings
Five one-hour sessions per week, scheduled around your life. Momentum is the method — no drifting, no someday.
A project, not a lecture
You finish with something real: a song, a video, a release. The skills stay with you long after the weeks end.
Five ways in
Pick your project — or take the whole journey.
Write a Song
From a hummed idea to a finished song.
We write your song together — melody, chords, lyrics and structure — in live video sessions where you learn the craft by doing it, not by watching slides.
A complete, finished song
Chord sheets & lyric drafts
Songwriting tools you keep forever
Produce a Song
Make it sound like it does in your head.
Arrangement, recording, sound choices and mix direction — 24 years of home-studio scars turned into a production that actually gets finished.
A produced, release-ready track
Arrangement & mix decisions made together
A workflow you can repeat on your own
Make a Music Video
Your song deserves to be seen.
Concept, storyboard, shoot planning and editing guidance — from phone-and-dream to a video that carries the song, planned together over video calls.
A full video concept & storyboard
Shot list & production plan
Editing direction through the final cut
Online Presence
Website, visual identity & social media that actually look like you.
We build your online home together — website, visual art direction and a social media presence with a voice, not just posts.
Website plan & structure
Visual identity direction
A social media strategy you can sustain
Worldwide Distribution
Spotify and every platform that matters.
Step by step, we get your music onto Spotify, Apple Music and the world's platforms — metadata, release timing and the launch around it.
Your music live worldwide
Release & metadata done right
A launch plan for release day and after
The Full Journey
All five services, one arc: write it, produce it, shoot it, present it, release it worldwide. Five weeks, 25 video sessions — from idea to a launched project.
20 000 kr
5 weeks · 25 sessions · save 5 000 kr
Simple, honest pricing
One week or five — your pace, your call.
Single service
5 000 kr / week
Any one of the five services
5 × one-hour video sessions per week, scheduled weekly
Choose 1–4 weeks — extend anytime
The Full Journey · best value
20 000 kr / 5 weeks
All five services in one arc — idea to worldwide release
25 × one-hour video sessions over 5 weeks
Save 5 000 kr compared to weekly pricing
Growth doesn't stop at five services. Explore the books, channels, courses and mentors that shaped Axel's 24-year journey — across seven fields of creative growth.